To become a company that brings about food innovation that brings happiness to consumers worldwide

• To develop innovative products without boundary.
• To achieve the world class manufacturing standard and adhere to environmental-friendly concept.
• To create happiness and bonding with the organization.
• To response to the change and carry on the development for sustainable growth.
• To become a trustworthy organization with corporate governance and sustainable development.

• Go Firm To increase the profit of our core business, to re-prioritize, to adjust business model and working procedures with an aim to stabilize and strengthen our core business.
• Go Broad To enlarge our core business, distribute sources of income and customer base under diversification risk policy.
• Go Global To expand business toward the future, seek opportunities and develop existing business, to add up new targets and channels for sustainable growth.