To become a company that brings about food innovation that brings happiness to consumers worldwide

• To develop innovative products without boundary.
• To achieve the world class manufacturing standard and adhere to environmental-friendly concept.
• To create happiness and bonding with the organization.
• To response to the change and carry on the development for sustainable growth.
• To become a trustworthy organization with corporate governance and sustainable development.

• Go Firm: To efficiently deliver innovative and healthier food options, to solidify our position as the leading household food brand by streamlining operations, investing in technology, and developing our human capital.
• Go Broad: To expand our market presence with new products and geographies, explore new business models and investment opportunities, all while balancing growth and profitability.
• Go Global: To expand strategically into new territories, build strong local partnerships, and cultivate brand love by creating meaningful consumer connections through shared experiences and consistent brand identity.