TKNRF Retail Business

In 2023, after the COVID-19 pandemic situation eased, the Company has been actively looking for space to reopen Taokaenoi Land stores in preparation for the recovery of tourism. The first branch was opened at Asiatique in March, as Asiatique is seen as one of the first tourist destinations in Bangkok. In order to promote the store, Taokaenoi Land together with Taokaenoi brand have collaborated with influencers and celebrities to organize marketing activities such as live broadcasts at Taokaenoi Land store and on various channels in Thailand and China.

The Company has also started to build a model for expanding Taokaenoi Land stores in a new format to reach target customers quickly and efficiently. This model involves selling products and helping to decorate shelves in tourist-oriented stores in various tourist locations, such as souvenir shops and gift shops.

In addition, the Company has also organized temporary booth activities at tourist destinations to sell products and build brand awareness among tourists.

Taokaenoi Land

TKNRF Restaurant Business

In 2023, the Company saw the potential in the continuously growing food market, especially the barbecue business. Therefore, the Company has partnered with a potential brand to expand the business in the form of a franchise to increase the Company’s restaurant portfolio by opening a barbecue restaurant under the brand name “71 Mookata”. The Company has also reorganized its portfolio and structure to improve efficiency in management and financial management.

71 Mookata is a famous barbecue restaurant in Sukonthasawat area that is ranked top in the barbecue rankings. It is a premium barbecue restaurant at an affordable price. It sells a la carte, has quality ingredients, and has a signature raw egg seafood dipping sauce. The Company has partnered with 71 Mookata as a master franchise to expand the branch and business. The first branch was opened at Ban Tad Thong (Chula Alley 16) and the Company has continuously carried out marketing activities to make the restaurant known, to be in the hearts of consumers, and to be the first choice when thinking of Ban Tad Thong area.

Hinoya Japanese Curry Restaurant Hinoya Curry is a Japanese curry franchise restaurant that won the Kanda Curry Grand Prix in 2013. The restaurant has opened a new branch on Ban Tad Thong street (opposite Stadium One). The concept and decoration of the restaurant are designed to make customers feel like they are eating in Japan, giving them the authentic atmosphere of Japanese curry directly from Japan. The restaurant also offers a new special set menu that is only available at the Ban Tad Thong branch. This set menu is designed to attract customers and create a set that is suitable for the local people in the area.

71 Mookata

Hinoya

Bomber Dog Snack Restaurant “Korean Street Food” is a food kiosk franchise developed by the Company. The concept is based on street food restaurants that sell delicious and easy-to-access Korean-style food. The restaurant sells hot dogs with a unique special formula dough, topped with various condiment powders and sauces, as well as a variety of delicious Korean-style fried street food items. The restaurant has expanded to include more locations, such as Stadium One Ban Tad Thong, True Digital Park, and Chula Square.

Bomber Dog