Company Structure
The company has 4 subsidiary companies as follows:
1. Taokaenoi Restaurant and Franchise Company Limited (“TKNRF”)
| Company registration number: | 0125552015842 |
| Head office: | 16/220-226 Bond Street Road, Bang Phut Subdistrict, Pak Kret District, Nonthaburi Province |
| Tel.: | 0 2960 1477 |
| Fax: | 0 2960 1486 |
| Registered capital: | 35,000,000 Baht |
| Issued and paid-up capital: | 35,000,000 Baht |
| Shareholding (%): | 100% |
Tao Kae Noi Restaurant and Franchise Co., Ltd. is one of the companies in the Tao Kae Noi group. It operates businesses related to the sale of snacks and souvenirs, particularly targeting international tourists visiting Thailand. The company also runs restaurants, which is a growing sector. The number of branches has changed over the last three years as follows:
| Business | 2024 | 2023 | 2022 |
|---|---|---|---|
| Snack and Souvenir Stores | |||
| 1. Taokaenoi Land Store | 3 | 1 | - |
| Restaurant | |||
| 2. “Moo Kata 71” Restaurant | 3 | 1 | - |
| 3. “Hinoya” Japanese Curry Rice Restaurant | 1 | 4 | 5 |
| 4. Bomber Dog Snack Restaurant | |||
| • Company-owned Stores | 8 | 20 | 47 |
| • Franchise Stores | 6 | 12 | 26 |
TKNRF - Retail Business Group
In 2024, Tao Kae Noi Land opened two new branches in tourist destinations: one at Terminal 21 Pattaya in June and the other at Mixt Chatuchak in July. This expansion is a result of the resurgence of Thailand’s tourism industry. The Company also increased its reach to target customers by setting up temporary booths in special areas to boost sales during certain periods, such as in the I’m China project in the Yaowarat area and at Terminal21 Asok Shopping Mall in the heart of Bangkok.
Additionally, Tao Kae Noi Land continued to expand its Shop-in-Shop model from 2023, introducing a new format for Tao Kae Noi Land stores. This expansion allows for faster access to target customers and ensures efficient use of investment funds in souvenir stores. To promote the Tao Kae Noi Land brand among tourists, various marketing activities were organized, such as live streaming sales through different platforms with live streaming stations at branches and organizing promotional troop parades around the store locations.
Taokaenoi Land
TKNRF - Restaurant Business Group
The “71 MooKata” restaurant is a restaurant business that the Company began collaborating with in 2023 as the sole franchisee of the original “71 Mookata.” The Company started expanding with two locations at “Banthatthong” and received positive responses from consumers. The restaurant is known for its delicious taste, high-quality products, and unique raw egg dipping sauce. Consistent marketing efforts targeting the right customer base have played a major role in the ongoing popularity and expansion of the “71 Mookata” brand. In 2024, two more branches were added: one at the Parc Bangna project and the other at the Meet Up Chaengwattana project. By the end of 2024, the Company will have a total of 3 “71 Mookata” locations.
The launch of new products in 2024 has played a crucial role in driving sales and encouraging customers to visit regularly. Campaigns like “Marinated Pork Relaxation,” “Trip to Heal with Nene Cake,” “Esan Tidglam,” and “Sat & Sun Lunch Buffet” have been successful in attracting customers.
71 Mookata
2. NCP Trading & Supply Co., Ltd. (NCP)
| Company registration number: | 0125549009489 |
| Head office: | 16/220-226 Bond Street, Bang Phut Sub-district, Pak Kret District, Nonthaburi Province |
| Tel.: | 0 2960 1999 |
| Fax: | 0 2960 1501 |
| Registered capital: | 1,000,000 Baht |
| Issued and paid-up capital: | 1,000,000 Baht |
| Shareholding (%): | 100% |
*Note:
NCP Trading & Supply Co., Ltd. has changed its registered office address to 16/220-226, Moo 9, Bang Phut Sub-district, Pak Kret District, Nonthaburi Province on January 1, 2023.NCP Trading & Supply Co., Ltd. is engaged in the business of manufacturing and distributing seasoning powder to the Company’s group as raw materials for the production of seaweed snacks and other products. The Company uses its own proprietary formulas, which allows it to control the quality of production from the start and develop new flavors quickly and with variety.
3. Taokaenoi Care Company Limited (TKNC)
| Company registration number: | 0125551000787 |
| Head office: | 16/220-226 Bond Street, Bang Phut Sub-district, Pak Kret District, Nonthaburi Province |
| Tel.: | 0 2960 1999 |
| Fax: | 0 2960 1501 |
| Registered capital: | 5,000,000 Baht |
| Issued and paid-up capital: | 5,000,000 Baht |
| Shareholding (%): | 100% |
Taokaenoi Care Company Limited is engaged in the business of distributing products, with a focus on health products.
*Taokaenoi Care Company Limited has changed its registered office address to 16/220-226, Moo 9, Bang Phut Sub-district, Pak Kret District, Nonthaburi Province on January 1, 2023.
4. Taokaenoi USA Inc. (TKNUS)
| Head office: | 18173 Pioneer Blvd. STE R, Artesia, CA 90701 |
| Registered capital: | 4,070,000 USD |
| Issued and paid-up capital: | 4,070,000 USD |
| Shareholding (%): | 100% |
Taokaenoi USA Inc. is a distributor of seaweed snacks from Taokaenoi Food & Marketing Public Company Limited for sale in the United States and Canada. It operates and markets products under the brands “Taokaenoi” and “Nora”.